Really nice piece. I think Baudrillard's idea that hyperreality is really good at co-opting anything that stands in opposition to it is also important here. Are our legacy really more real and tangible or are they just gesturing towards realness? What happens when everyone catches on and wants to signal they are more real than real? Maybe you covered that and my comprehension is poor
Your comprehension is not poor at all! I guess my point is that everyone - brand or human being - can only gesture towards what's really real. It's neither a given nor an end goal, more like an existential imperative. What you say, in this regard, makes a lot of sense. There's a struggle over who "does" the real most realistically, especially among larger brands. After all, the realest brands out there are mostly those who just do what they do, knowing perhaps that words are just signs, and nothing is more real than a doing.
Yeah (it seems to me) it really is “bros”especially who are concerned about this. For some reason I don’t think this plays out among queer-forward men fashion creators or women fashion creators communities. There isn’t the same like neurotic anxiety about the question of what is “cool” or “fashion” 🤣. So odd to me.
To me, the whole approach to the “debate” that I’ve read so far reeks of insecurity and anxiety. Both in the original video and in the need to defend oneself. It is a growing segment/trend which is an interesting/cool phenomenon. Why is it happening and why do people like it? Who is the customer and what do they care about? Why now? Etc.
Really nice piece. I think Baudrillard's idea that hyperreality is really good at co-opting anything that stands in opposition to it is also important here. Are our legacy really more real and tangible or are they just gesturing towards realness? What happens when everyone catches on and wants to signal they are more real than real? Maybe you covered that and my comprehension is poor
Your comprehension is not poor at all! I guess my point is that everyone - brand or human being - can only gesture towards what's really real. It's neither a given nor an end goal, more like an existential imperative. What you say, in this regard, makes a lot of sense. There's a struggle over who "does" the real most realistically, especially among larger brands. After all, the realest brands out there are mostly those who just do what they do, knowing perhaps that words are just signs, and nothing is more real than a doing.
for real!
In France we have the perfect adjective for this debate between fashion bros and style bros : picrocholin.
I don’t think anything is ever really futile
Yeah (it seems to me) it really is “bros”especially who are concerned about this. For some reason I don’t think this plays out among queer-forward men fashion creators or women fashion creators communities. There isn’t the same like neurotic anxiety about the question of what is “cool” or “fashion” 🤣. So odd to me.
That’s interesting. DM if you want - I’d like to hear more
To me, the whole approach to the “debate” that I’ve read so far reeks of insecurity and anxiety. Both in the original video and in the need to defend oneself. It is a growing segment/trend which is an interesting/cool phenomenon. Why is it happening and why do people like it? Who is the customer and what do they care about? Why now? Etc.